“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with. nike has also, inadvertently seeded some deeply green companies….not to mention that bill bowerman, co-founder of nike, helped the world’s first environmental footwear company, deja shoe, get up and running.”
the nike considered campaign is featured on treehugger.com, an environmentally conscious website. the campaign is called a “step in the right direction” for nike, and applauded by many notable activists in the field. view all work related to this project.
