ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
Luxury
social media: “the calling” wine campaign and website
strategy and social campaign development for “the calling” wine packaging “the calling” red advertising – red advertising – white social media brand turf : social media campaign 4: in pursuit of the perfect red “contest” how specific are you? pick the color of our next limited release red – win the prize. event – photo […]
product/package design: kastel shoebox packaging design
“inspired by california – shaped by scandinavia” that is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
Advertising: “never underdressed” london underground digital advertising
moving pictures: digital advertising screens digital adverting: london tube station and new york subway more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed series. view all work related to this project.
Advertising: never underdressed london underground fashion commercials
more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed series. view all work related to this project.
advertising: salvatore ferragamo campaign by glen luchford
art direction : ceft and company new york for ferragamo. above are two of approximately ten executions created for salvatore ferragamo’s global campaign. the campaign was art directed by ceft and company’s creative director ucef hanjani and shot by film buff and filmmaker/photographer glen luchford. the château-de-voisins just outside paris was chosen as the perfect […]
Protected: bulgari heritage campaign
There is no excerpt because this is a protected post.
FILM: bruno magli’s premier fashion film “603” debuts at the 69th venice biennale
the film shot at the st. regis hotel in new york, premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new […]
Events: nike serena williams us open event in new york city
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the research and development was all done to keep athletes comfortably cool on the court, despite the controversial black outfits. in the 100+ degree heat of […]
Advertising: Krug’s le cabinet de curiosités global ad campaign for LVMH’s uber luxury champagne krug
le cabinet de curiosités by graydon carter, editor of vanity fair graydon carter had served krug at his wedding prior to this campaign. le cabinet de curiosités by david lynch, director of mulholland drive. le cabinet de curiosités by jean nouvel, winner of the pritzker prize for architecture. le cabinet de curiosités by anjelica huston, […]
events: net-a-porter beauty’s anniversary event in new york
“turning the world of beauty on its head” net-a-porter beauty anniversary event reached 13 million impressions in just 3 days. net-a-porter engages ceft and company new york to celebrate the 1 year anniversary of their beauty division. the agency worked with key clients to create, design, and produce an interactive and on-brand environment that […]
PRODUCT/PACKAGE DESIGN: DOM PERIGNON LIMITED EDITION
dom perignon limited edition bottle and sleeve with a low tack, tear-off label, indicating the vintage data. the insulating metallic sleeve can be removed from the black anodized-steel base with the removal of the tear-off label and a gentle twist. the limited edition bottle comes with an elongated note card that elegantly drops upon the removal of the […]
logo/identity: moda operandi
logo and identity design for moda operandi. moda operandi is an online luxury retail destination that allows you to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores. black & white logo and other color combination with in the approved system. […]
collateral: nike olympics etiquette book
nike uses a special reflective material in their olympic line which is extremely difficult to reproduce in photographs and in print. due to ceft and company’s close working relationship with its partners the team worked extensively prior to the shoot with the photographer, crafting the lighting technique. furthermore tests and discussions whre conducted with their retouchers and printers in separation of the files and the blending of […]
Protected: bulgari heritage campaign
There is no excerpt because this is a protected post.
advertising: adore spring / summer campaign featuring josephine skriver
on set with photographer lachlan bailey print campaign for adore photographed by lachlan bailey featuring model josephine skriver. view all work for adore.
Film: “the double” featuring helena christensen for VS magazine
a film about winning and losing, love and lust, and the mysterious contents of a woman’s handbag. ceft and company has collaborated with various photographers and magazines in the past in the creation of editorial content, from numero homme in france, men’s club in japan, big magazine, soma and big report in US, doing bird […]
logo/identity: the california project
logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]
testimonials
remi fritsch business director and director of bespoke berluti, paris – france “ucef has an outstanding understanding of brand dna’s and founding stories, as well as a natural affinity with luxury brands. a strategic thinker, he brings tremendous value in early stages of brand strategy work. he is also able to source remarkable talent for […]
advertising: adore spring / summer advertising featuring model siri tollerod
print and outdoor advertising campaign for japanese fashion luxury label, adore. ceft and company was engaged in the shoot, post production, mechanical and technical proofing of this luxury advertising campaign. view all work for adore.
advertising: adore spring / summer campaign with model tanya dziahileva
model tanya dziahileva strikes a pose (or three) for japanese fashion brand adore’s spring/summer line. view all work related to this project.
product/packaging design: re-design of the world luxury awards monaco – monte carlo
the WLA “grand prix award” designed by ceft and company new york. “the world luxury award, held annually in monaco, is an independent forum committed to recognizing creative excellence in the field of communication. WLA honors the companies and individuals responsible for the worlds best luxury communication. awards are presented to outstanding work in advertising, […]
editorial: always crashing the same car – men’s fashion
men’s fashion editorial shoot with creative direction by ucef hanjani that could potentially rival a lookbook for tim coppens spring 2015. view all work for editorial / art direction.
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“for hanjani, uniting separate forces to create a more effective and result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. ‘nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the relevant…
