scented as no other candle can be, by fabrice penot of le labo fragrances. featuring a soft matte rubber dipped glass base, used to stabilize the candles. soft-touch packaging labels hand-pressed in pure silver inks that are individually numbered. in collaboration with our good friends at le labo fragrances, we’re proud to share the final […]
Luxury
editorial: anti-portraits based on flemish master paintings
anti-portrait story photographed by karen collins styling by rushka bergman art directed by ucef hanjani this editorial story under the creative direction of ucef hanjani with photographer karen collins was based on flemish master paintings, including dutch painter jan vermeer. the story demonstrates an adept play on the meaning of identity and subject matter in […]
social media: nars cosmetics first social media campaign
fully integrated with facebook, the social media site will auto post entries on facebook. the face-pile module allows users to see like-minded friends who have also joined the experience. social media modules allow users to invite friends to the challenge or upload an entry image with comments. posted comments on the NARS site can be shared […]
Advertising: adore fall / winter featuring model saara sihvonen
the print advertising campaign featuring model saara sihvonen for luxury japanese fashion brand adore. view all work for adore.
press: nars cosmetics rolls out new social media strategy
“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible. we started with a custom interactive facebook app and fangate that allows NARS fans to see the top contestants in real time. the facebook app seamlessly directed traffic to the free standing website where users were able to experience NARS in its full glory. the site structure incorporated…
Advertising: hennessy paradis
experience paradis. the worlds finest cognac. hennessy paradis, opens the gates of a refined, unique and elegant dimension. paradis is the fruit of successive blends that combine more than a hundred exceptional eaux-de-vie, aged for between 25 and 100 years. the print advert above had to say so much, yet with so little, we believe […]
collateral: supreme models special fashion week ss package design and production
all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
product/package design: moda operandi
ribbon and drawer shoe box magnetic base makes the boxes stackable and stable shopping bags. jewelry or accessory box. jewelry bag. luxury wooden hangers. logo and identity design. logo-marked monogrammed packing tissue. fabric garment bags with monogram and leather zipper accent tabs. boxes and packaging design. press kit and identity folder. suede shoe cloth. moda […]
collateral: waldorf astoria engages ceft and company in a collateral assignement
ceft and company is commissioned by waldorf astoria to work on branding and collateral for some of their core services. unfortunately, we are not at liberty to show the entire work at this time.
press: the independent features our nars social media campaign
“inspired by the makeup brand’s popular makeover books, makeupyourmind.com – launched may 6 – invites beauty fans to upload their looks in the hopes of winning a trip to new york fashion week and other prizes. in order to participate, aspiring makeup artists need to connect via their facebook accounts in order to share their interpretations of ten different nars looks. ‘follow the steps and create your own expression of the look,’ it says on the website, but: ‘no two people are alike, so let your individual beauty and creativity show.’ the community can then vote on favorites, clicking a heart-shaped button, with the most popular winning a trip to new…
product/package design: richemont – ralph lauren launch luxury watch collection
the ralph lauren watch and jewelry company announces the launch of its first collection of timepieces to be unveiled in january at the salon international de la haute horlogerie (SIHH) watch fair in geneva, switzerland. ceft and company is honored to be one of the only external agencies to work with ralph lauren in such […]
digital: krug champagne community website, an exclusive members-only website for “cabinet de curiosites” campaign
a printed invitation for current krug clientele, as well as select mailing-lists (amex black and platinum), requesting members to join-in on this special community site. “welcome to the krug cabinet website” where as an invited member, you are privileged to exclusive krug offerings such as: 1- uploading your own, and browsing other members “cabinet de curiosities” […]
advertising: adore beauty campaign
the beauty campaign proposal for a current fashion client aimed at expanding the brand’s ready-to-wear fashion line. the campaign focuses on single and double page advertising inserts, using the ready-to-wear collection’s color palettes and design translated into make-up. view all work for adore.
news: krug campaign wins a world luxury award
ceft and company’s campaign for LVMH’s exclusive krug champagne wins a gold at monaco’s world luxury awards.
collateral: richemont – ralph lauren stirrup watch announcement and press kit
ralph lauren and richemont embarked on the production of their premium luxury watches with the formation of the ralph lauren watch and jewelry company, S.A.R.L. based in geneva, switzerland. the joint enterprise was to rival the likes of patek philippe, audemars piguet, blancpain, breguet, jaeger-lecoultre, vacheron constantin, and rolex. with premium movements from jaeger-lecoultre in […]
advertising: fan di fendi fragrance
ceft and company is commissioned to ideate the next advertising campaign for fan di fendi perfume. view all work related to this project.
press: LVMH krug selects ceft and company featured in the new york times
featured in the new york times newsletter under people and accounts of notice, ceft and company is recognized exclusively as the agency behind LVMH’s elite krug champagne.
collateral: nike brazil featuring loro piana cashmere capsule collection
when you open the kit, the first card introduces where the cashmere pieces were inspired from and the evolution of knits from 1958 to today. the exterior of the kit is perforated, giving the package a nice texture and feel prior to opening. specialty papers and processes where used in the production of the collateral. […]
product/package design: Viktor & Rolf
the additional color ranges were intended for potential “versioning” to follow the launch these are the agencies product and packaging design proposals for viktor & rolf fragrances, through l’oreal’s luxury division. the heavy resin molded outer shell was designed to resemble the classic tile works associated to historic baths, and allow the piece to blend […]
product/package design: fragrance prototype 4
the bottle is made of synthetic opaque dorian, with a machined wooden lid and a snap-lock mechanism. the actuator consists of a dual nozzle, allowing two different doses of fragrance at the push of a button. the actuator dips into the fragrance via two flexible plastic micro tubes at the left side of the vessel containing […]
advertising: more never underdressed london underground fashion commercials
director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) these are the first three in a series of seven short and enigmatic vignettes. view all […]
advertising: more “never underdressed” london underground digital advertising
moving pictures: digital advertising screens digital adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) these are […]
awards: creative director ucef hanjani to judge the 2012 world luxury awards in monaco
the world luxury award honors companies and individuals responsible for creative excellence in luxury communication, awarding outstanding work of advertising, design, and multimedia. held in monte carlo, monaco, it is the only international awards program focused exclusively on the global luxury sector. members of an international jury from 10 countries evaluate entries in 14 categories. having won two golds in previous years (2009: krug campaign, 2011: nars campaign), ceft and company’s creative director ucef hanjani has been appointed to the jury for the 2012…
press: teen vogue features our nars social media campaign
“to celebrate the release of the new book makeup your mind: express yourself by NARS founder and creative director, françois nars, the cosmetic brand is launching makeupyourmind.com, a virtual global gallery to showcase your personal interpretation of beauty. you’ll be able to re-create a look from the book, upload an image of your makeup creation, and then vote for your favorite entries. you may even win one of thirteen prizes, including a trip to new york city to join NARS backstage during new york fashion week! how it works: select one of the twelve looks on the website and follow the on-screen step-by-step instructions … post a picture of your handiwork to the website and then vote for…
