UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
Identity / Naming
logo/identity: kastel
kastel: inspired by california – shaped by scandinavia is the motto that two sneaker enthusiasts, and founders of kastel, use to explain their uniquely blended designs. the designers relaunched one of their favorite california-based sneaker brands from the 90’s, but this time built for a new purpose. the new kastel shoes are constructed with the […]
logo/identity: moda operandi
logo and identity design for moda operandi. moda operandi is an online luxury retail destination that allows you to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores. black & white logo and other color combination with in the approved system. […]
logo/identity: the california project
logo and identity design for the california project. the california project is one of several cross disciplinary creative efforts by brent haas. it seeks to create a series of limited production pieces that intend to question the relationship between man and object. the client asked ceft and company to create an identity that reflects this duality of […]
LOGO/IDENTITY: UROK
UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
Identity: ASA north architects identity development and design
identity design and application to company vehicle, letterhead envelope and business card abort mission button randomizer membrane button design the website was designed according to the personality of the company and its willingness and desire to stand apart. you can see it in the link here. view all work for asa north.
LOGO/IDENTITY: Donald Pliner
original donald pliner logo ceft and company was given the task of redesigning the donald pliner identity. the original logo was suitable, however it had certain issues that needed to be addressed… ceft and company’s new logo for donald pliner after several ederations, a clean, modern logo was chosen. old and new shown side by […]
logo/identity: flow architech
logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. the minimal logo and identity were featured in the japanese design publication, pie books. titled work in progress, the book entry showcased the work process behind each creation. view all work related to this project.
logo/identity: vidflow “tylor” character development
3d character design by ceft and company for vidFlow. the iconic character started with ideation for a brand personality to position the brand attitude and convey the approachability of the product itself. ceft and company developed the initial sketches, constructed the 3d model and translated the figure into finalized logo and identity design. view all work […]
logo/identity: DL fit
logo design and identity development for dl fit. dl fit was founded by daniel loigerot, the renowned pilates trainer behind the training for not only the girls at victoria’s secret but also a long list of celebrities. view all work related to this project.
identity/branding: josh cellars brand asset development
color application to logo design. agency was tasked with creating a brand book for josh cellars taking into account the brands dna and history. the agency supplied josh cellars with specifically selected brand colors, typefaces, color application as well creating a range of “brand assets” specific to josh cellars. the agency then applied the brand […]
logo/identity: vidflow
identity, logo and character design for norwegian tech company vidflow. the 3D character design was created by ceft and company for vidflow along with the color palette and typography design. additional work included UI, UX and application design for vidflow’s desktop, mobile, and tablet software. view all work related to this project.
logo/identity: development of nike assets for london olympics
ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]
logo/identity: supreme show-kit for new york fashion week
ceft and company new york collaborated with supreme model management in selection of model images, post production to create cohesive images out of disparate existing visuals, as well as the design and printing of the box and contents with in. view all work related to this project.
logo/identity: charlie logo and identity development
as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.
LOGO/IDENTITY: RESSAN MUSIC
logo and identity development for our musician friend ressan color palette for ressan identity ressan logo icon created from repeating string-instrument-shapes referencing a 45rpm vinyl record. guitar picks sporting the ressan logo icon in brand colors; for the band use as well as promo giveaways. ressan vinyl stickers. promo items (phone cases) for the tour. […]
identity/naming: Nike Root
naming by ceft and company new york. “nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA. the custom made nike root band, designed and produced by ceft […]
logo/identity: nike root
ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to communicate with a singular voice what exists […]
identity/naming: Flow
flow naming and identity by ceft and company new york. view all work related to this project.
logo/identity: nylon magazine for limited edition issue
ceft and company collaborated with nylon magazine’s founder marvin jarrett in the creation of a limited edition issue, featuring actress olivia wilde. the new logo and identity were applied to limited edition box sets that contained the magazine and limited production t-shirts for promotion, and guest bags at the launch of their flagship issue. view […]
identity/naming: Seed
naming by ceft and company new york. a company’s name is the first point of contact with the outside world. it’s the first chance to show the world who they are and what they stand for. the right name can give you a strong, clear voice in a crowded market. naming, at its best, should […]
logo/identity: krug campaign
ceft and company explored fonts, pantone colors and techniques for the identity and logo development of luxury champagne brand krug. view all work related to this project.
press: flow identity development and design featured in pie books
tokyo, japan: pie books publishes the work in progress and final results of the flow architec logo and identity design created by ceft and company new york. the book, aptly titled “work in progress: graphics for visual presentation” focuses on inspirational designs from across the world and gives us a glimpse at the inner workings of design and conception. pie books is credited with numerous award winning design books showcasing the international design community and features some of the industry’s elite. ceft and company engaged in logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. ceft and company designed collateral…
