in the spirit of 80’s dance – the kit was designed to resemble a video cassette featuring a slide insert despite its larger size and advanced, high tech, materials.
collateral created by ceft and company for nike dance in the collaboration with choreographer jamie king. in the spirit of 80’s dance and the influences that infiltrated the famed ‘hung up’ video choreographed by jamie king, this press kit was designed to reference a video cassette, complete with a slide/cover mechanism, yet made in modern proportions and with tech-material. the digital video and press-images were placed inside the box along with a series of visuals cards depicting the nike dance apparel line. view all work related to this project.
