ceft and company and h&m team up for a global holiday campaign including in-store and social media aspects. the identification campaign featured the ideal of color your world, in which patrons would be encouraged to color their own tags, shopping bags and aspects on the website by number and color of their choosing. the project was meant to recognize the globalization of the holiday season without focusing on any specific religion, belief or creed.
unfortunately, we are not at liberty to share the entire work at this time.
