“putting other models to shame with their pseudo hops and jumps, some of the world’s top female athletes literally flip and soar for nike women’s spring/summer 2013 lookbook wearing the brand’s latest line of hi-tech gear inspired by superhuman abilities, some of nike’s own superwomen, including 4-time gold medalist sprinter allyson felix, alex morgan and paola espinosa, fully embody the flow, energy and flexibility in this acrobatic preview of some of the swoosh’s most innovative apparel to date. under the direction of ucef hanjani from creative agency ceft and company, plenty of new sneakers, track jackets, track and yoga pants, tees, backpacks, and other accessories grace the pages, some even in “matrix” style if you view the complete lookbook, allowing you to see these products in motion. view the complete lookbook after the jump and be on the look out for their wider release in the new year.” – patrick, freshness mag
you can view the microsite on nike inc. and interact with the book as users did on launch, page by page. view all work related to this project.
