nike microsite and its content created by ceft and company new york.
“nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa.
the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads.
and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold medals to her collection this summer but she was recently honored as one of glamour’s women of the year. after these new shots from nike, allyson might need to add high fashion model to her resume.” –julee wilson, the huffington post, november 21st, 2012. you can view the microsite on nike inc. and interact with the book as users did on launch, page by page. view all work related to this project.
