“the olympic medal ceremony provides the ultimate stage for winning athletes to be celebrated for achievement in their respective sports….or so says nike in its latest piece of olympics marketing, a slightly tongue-in-cheek style guide for american athletes, which provides tips on how to wear the iconic brand’s apparel during appearances on the medal stand or while on the scene in the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as…
Content Creation
Advertising: Donald Pliner “The Art Of Fun” F/W Campaign Video
“the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs resulted in a ceft and […]
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]
digital: micro website for krug champagne – the making of the microsite
full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea. the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. […]
bts: Krug with Graydon Carter, David Lynch, Anjelica Huston, Buzz Aldrin and Jean Nouvel
le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort and intended for use outside of france in various channels such as “le cabinet” […]
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
collateral: benjamin bixby lookbook for mens fashion line by andre benjamin (outkast)
lookbook art direction, photoshoot, design and production by ceft and company for benjamin bixby, the mens fashion line created by celebrity musician andre 3000 (outkast). styled by andrew richardson and exclusively launched at barneys new york. view all work for benjamin bixby.
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
content creation: henry owner/doorman of cielo club in NYC for Style Check – the Moet & Chandon Radio program created by ceft and company new york
“style check” heads to cielo club in the meatpacking district of new york city for a chat with henry, the man that can keep you from getting in. henry talks about what he looks for in order to let you walk through the door, what a bottle costs, and if he ever has to wait […]
content creation: designers behind blue marlin line for style check – the moet chandon radio program created by ceft and company new york
“style check” heads to the west coast to meet up with mira and eric, the designers behind the blue marlin clothing line. blue marlin is a vintage inspired sportswear line that manufactures custom made caps and jackets from the golden days of american sports. the line is available at luxury venues such as barney’s new […]
content creation: legendary DJ Cypha sounds for Style Check – the Moet & Chandon Radio program created by ceft and company new york
“style check” catches up with globe trotter DJ cypha sounds over a glass of moet nectar to talk about the girls, the drinks and the music. where does today’s popular hip hop really come from? is it ever ok to ask a DJ for requests? and finally, do DJ’s really get all the girls?
content creation: tommy hilfiger online viral campaign
this campaign for tommy hilfiger jeans was the brainchild of creative director ucef hanjani and produced at kbp under his supervision back in 2002, way before viral campaigns had a name or became a category. the campaign at the time was referred to as the “tommy jeans unreleased cuts” and the idea was based on […]
events: PEPSI G-SERIES PRO – athletes only please! diddy crashes our influencer event in nyc
at the entry to the event, greeters offer the elevator or the stairs to the guests. a sign near entry to stairs reads “athletes” while the sign next to elevators reads “all others”. the guests had to choose and you’d be surprised how many chose the stairs, despite the presence of many high heels. live […]
editorial: big magazine
big magazine, is the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding. big magazine’s big report featured a series of spreads from elite global creatives […]
digital: interactive map for genyouth foundation website
an interactive map created by ceft and company new york for the genyouth foundation, a non profit organization fighting childhood obesity in the united states. click the button above to view full interactivity. view all work related to this project.
editorial: pieces featuring raf simons and stella mccartney
one of the many editorial features created as an on-going section of soma magazine. the pieces featured important figures in fashion, art, music, and design. the candidates were invited to submit a copy of their right hand for a palm reading to accompany their interviews. the identities of the candidates would be keep secret from […]
