one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite a […]
Films
press: netcenter portals in creative review
ucef hanjani enlists big tv, british directors andy delaney and monty whitebloom to create the campaign for netscape and its portal site, netcenter.
editorial: director wong kar-wai interview and cover story
interview with one of our favorite hong kong film directors, wong kar-wai. this magazine cover and accompanying editorial story made this issue a collectors edition. the spread includes the beautifully intimate interview with wong kar-wai, complete with visuals from his most important films such as days of being wild, chungking express, and in the mood for […]
press: joe boxer featured on slate.com
slate.com’s feature article on the joe boxer for kmart commercial featuring dancing vaughn lowery that was art directed by ucef hanjani.
press: joe boxer for kmart featured in adweek
adweek names kmarts joe boxer advertisement as one of the best spots. under the art direction of ucef hanjani, kmart’s “vaughn” spot was featured in adweek. wearing only underwear, vaughn lowery garnered some serious publicity with his chippendales act. still, his joie de vivre rubs off. why is this man so happy? because kmart now carries joe boxer clothing.
press: bruno magli’s premier fashion film 603 featured in the quiet front
“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front. the cultural blog does not accept any form of paid sponsorship and has never posted a sponsored film, however, the blog breaks its own rules for this engaging piece of communication by director karen collins. featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft…
social media: “stranger than paradise” 2/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
