Collateral

collateral: ohio 65 objects for the unsettled

there are few projects more fun than those for friends and family. ohio 65 is the brainchild of our dear friend brent haas, international hair stylist, founder of space project and ex-creative director of architects and heroes. ohio 65 was haas’ answer to the overcrowded and financially-polluted world of products. back to the basics with […]

collateral: special invitation for nike’s maria sharapova event

sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]

advertising: nike soccer wild-posting campaign for event

invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]

collateral: shootdigital

ceft and company created a notebook for shootdigital that is different than most. the notebook is bound with a yellow rubber band. the yellow rubber band is removable and usable as a bracelet. once you remove the yellow band, the cover flips open into a multi-page brochure that explains what shootdigital is about and what […]

collateral: hennessy cognac bar coasters

custom-designed coasters in hennessy’s campaign blue signature color with words like flirt, stubborn, muse, klutz and instigator. the coasters were low key and curious enough to make you want to turn them over, thus “discovering” the brand rather than having them sell to you. consumers and bartenders loved the coasters, they exuded a level of […]

collateral: hennessy cognac stickers / postcards

these self adhesive labels/postcards were placed in various nightspots for all to take. this process became known as the “hennessy party” where guests would tag one another with labels bearing words like queen, pawn, teddy bear and corporate shark. on the back were instructions for the perfect hennessy sidecar beverage. this was just one of […]