ceft and company collaborated with french vogue fashion editor marie-amélie sauvé on a fashion consulting project for gap inc. the project entailed sourcing reference visuals to aid and inspire gap’s design team on the their fall collection which resulted in the line of colorful stripes taken from 70’s supplied references as well as a range […]
Collateral
collateral: ligne roset at art basel miami
ceft and company engaged with french luxury furniture design house ligne roset, helping to strategize their distinguished presence at art basel miami. the collaboration was for the launch of erwan and ronan bouroullec’s award-winning facett chairs. the highly-flexible and modularized chairs are now part of the permanent collection at the museum of modern art (MoMA). unfortunately, […]
Press: models.com showcases supreme models NYFW15 kit design by ceft and company
the show packet for supreme models was designed and produced by ceft and company new york and utilized specialty paper stocks to create the outer shell. the packet tears open on one-end via pre-perforation and die stamps, and reveals a flood of color cards on the inside. the packets were sent to select designers and featured supreme’s most coveted models. cover photo taken by tommy ton.
content creation: nike warriors pro performance apparel
1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
press: supreme kits featured on models.com
“looks exactly like the kind of breakthrough talent new york will subscribe to heavily. congratulations are in order to ceft and company new york, the house behind the package’s creative direction. they have managed to align supreme’s accessible new taste point in girls with an elegant presentation that embosses the agency’s name in silver on […]
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution that matches […]
collateral: benjamin bixby lookbook for mens fashion line by andre benjamin (outkast)
lookbook art direction, photoshoot, design and production by ceft and company for benjamin bixby, the mens fashion line created by celebrity musician andre 3000 (outkast). styled by andrew richardson and exclusively launched at barneys new york. view all work for benjamin bixby.
press: nike london 2012 olympics etiquette book featured on the luxury hub
“ceft & company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani. the book offers some style tips and etiquette to the olympic athletes of the US. the book is just launched exclusively for the athletes attending the 2012 olympics and the press focusing on proper conduct… …the impressive etiquette book illustrates how to wear iconic attires, the way of rolling sleeves of a blazer or tying nike scarf or on the nike trainer knotting your laces etc., which…
press: nike london 2012 olympics etiquette book featured on just luxe
“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london 2012 olympics etiquette book. instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your nike trainer and how to properly roll up the sleeves on your blazer…. while the book is basically a nike catalogue, at least they’ve come up with an angle that isn’t worked often…. yuri pleskun and hannah holman are amongst the models used and the…
collateral: spaceprojekt
collateral designed for spaceprojekt. view all work related to this project.
collateral: spaceprojekt space sampler studio cds
cd packaging design project by ceft and company for spaceprojekt. a number of audio compilation discs were created by various DJ’s for spaceprojekt and sold exclusively through its website. here are 3 examples of the packaging design by ceft and company that created a consistent look but visually altered through various colors. view all work […]
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]
bts: on set with terry richardsonn for nike
terry richardson requires a massage after every shot, as holding his very large camera can be fatiguing. terry was a great pleasure to work with, both for us and for our clients. creative director ucef hanjani had this to say about terry richardson, “terry is truly one of the very few people who can create […]
collateral: nike rockstar press kit
in the spirit of 80’s dance – the kit was designed to resemble a video cassette featuring a slide insert despite its larger size and advanced, high tech, materials. collateral created by ceft and company for nike dance in the collaboration with choreographer jamie king. in the spirit of 80’s dance and the influences […]
collateral: nike speed photo shoot and book design
ceft and company created and barnaby roper photographed this booklet to hand out to key press contacts and influential stylists in the united states. the lookbook was art directed and produced by ceft and company, with photographs by barnaby roper which were shot in new york under the creative direction of ucef hanjani. view all work […]
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
collateral: seed
ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. award winning identity design: the circular (seed) motif was used throughout the identity work and the finished pieces received gold at the graphis international annual awards. the circular die-cut motif reveals the seed logo, once it […]
collateral: hennessy cognac mirrored postcards
these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. this was just one of the many pieces in the alternative media campaign designed for hennessy. view all work related […]
collateral: hennessy cognac mirrored promo postcards
“mirror, mirror, on the wall” these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. promo postcards for hennessy cognac – look at the reflective mirror and take your selfie […]
collateral: hennessy cognac – what does it take to get your advert on an album cover?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
collateral: T-shirts for san francisco aids foundation program NXCH
“this time, don’t do something for someone else. take care of your own body. use a new rig. be self-serving and put yourself first. this time it’s not about anybody else. it’s about you.” as an effort to maintain the kids on the street away from AIDS and other diseases associated to intravenous drug use, […]
collateral: nike serena williams card design
ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]
collateral: gallery brochure and artist booklet design
design and production of the booklet that was translated into english and german. non-bound and folded to display artists hadi tabatabai and nelleke beltjens with an essay by peter lodermeyer. view all work related to this project.
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
