“coco rocha busted a few moves for the white house black market spring 2013 campaign video.” – kelsey garcia, elle dispatch fashion. the elle online dispatch fashion section is a great source for what is up to date in the ever-colliding worlds of fashion, music and culture. white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by…
Retail
press: bruno magli’s premier fashion film 603: featured on models.com
bruno magli’s premier short film, 603 as featured on models.com. the film was directed by karen collins and features models heidi mount and matt clunan. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. the film is the first of its kind for the luxury fashion house, and surely paved the way for works to come. the film premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand…
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
press: whbm alter ego tv commercial featured in women’s wear daily
“ROCHA’S DANCE OFF: having been discovered during an irish dance competition, coco rocha appears to be ready made for the white house|black market fall ad campaign. the model shows off her tap dance skills and 12 different ensembles in a 30-second commercial called “alter ego” directed by matt bieler with help from johan renck. and […]
BTS: adore behind the scenes with photographer karen collins featuring anais pouliot
on location with model anais pouliot and photographer karen collins. view all work related to this project.
advertising: adore campaign featuring anais pouliot
model anais pouliot shot by photographer karen collins. view all work related to this project.
bts: whbm alter ego featuring coco rocha
behind the scenes with ceft and company and model coco rocha as she challenges her alter ego to a dance-off for white house black market’s fall 2012 campaign. view all work related to this project.
editorial: headbangers – christian dior
headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all work for editorial / art direction.
press: whbm alter ego tv commercial featured in lucky magazine
“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is. the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle. after watching the video a few times, though, we still couldn’t decide on a clear winner. both versions of the copper-haired model look really good–and they’d definitely out-dance us….“ – alison syrett, lucky mag following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience…
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
strategy/positioning: rebranding for revlon’s charlie fragrances
ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
press: whbm a musical odyssey tv commercial featured on blog refinery29
“manhattan-based model coco rocha’s got a spring in her step for the latest white house black market campaign “work kit.” she can dance if she wants to! says refinery29 in their blurb on the white house black market tv commercial featuring coco rocha, creatively directed by ceft and company. a musical odyssey was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish director johan renck. the film was made using various takes of the model,…
press: oh-so-coco features whbm’s a musical odyssey
“if you were watching tv yesterday, you may have caught the premiere of my new whbm commercial. quite a few people did, and i was so happy to receive such encouraging feedback!” “yes I did all my own stunts and still have the bruises to prove it!” “white house black market asked me to tap dance for their next tv campaign….the inspiration for my performance was the recent hit film ‘the artist’, and i can’t wait to show you the finished product (i’m still sore from the days of rehearsal). see some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at ceft & company.” the beautiful coco rocha posting on her…
editorial: Skywalkers Mathias Kessler
editorial story by ceft and company new york and art direction by ucef hanjani. photographed by mathias kessler, styled by lisa mosko. view all work for editorial / art direction.
film: whbm a musical odyssey tv commercial by johan renck featuring coco rocha
the spot was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish […]
bts: whbm a musical odyssey featuring johan renck and coco rocha
ucef hanjani, creative director and founder of ceft and company with sandra ranke, sara ellison and director johan renck on set of the filming of “a musical odyssey”. director johan renck. view all work related to this project.
bts: whbm a musical odyssey from coco rocha’s tap rehersal
the amazing coco rocha rehearses with choreographer ryan kasprzak for the WHBM TV commercial directed by swedish director johan renck for ceft and company. the commercial was launched monday february 20th on network television and cable; including such channels and programs as ABC, access hollywood, extra, bravo and E!. see coco’s post on her site. […]
advertising: adore fashion campaign featuring model kate b
adore print advertising campaign with model kate b from next models. view all work for adore.
press: whbm the heart of workwear TV commercial featured on fashion gone rogue
“she has moves – coco rocha is back once again for the spring 2013 campaign film from fashion label white house black market. photographer and director ellen von unwerth captures the canadian beauty in work-wear ready looks. coco brings a sense of vibrancy and freshness to an otherwise static work environment with her dancing.” – joanna, fashion gone rogue white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the…
press: whbm the heart of workwear tv commercial featured on pop sugar
“everyone has co-workers who are a little cuckoo, but no one has a co-worker like coco. in her third commercial for white house black market, rocha shows off her signature dance moves — and engages in some fun workplace shenanigans — while her colleagues in a quiet office pay no mind. watch as rocha spins, slides, and tosses papers in this latest video, directed by ellen von unwerth under the creative direction of ucef hanjani.” – christina perez, pop sugar white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing…
Advertising: Donald Pliner “The Art Of Fun” F/W Campaign Video
“the art of fun” F/W video – bts ceft and company new york has brought “the art of fun” to life once again for fall winter. this time, introducing the pliner brands latest designs through a playful video in an artistic gallery setting. inspiration from the unique brands latest designs resulted in a ceft and […]
bts: adore fall / winter with model josephine skriver
on set with the lovely josephine skriver at pier 59. photography by karen collins & creative direction by ceft and company. view all work related to this project.
