photographed by glen luchford, two models were used and repeated in post to create this series of ads. this created a thread from ad to ad for adore’s debut hosiery line. view all work for adore.
Retail
advertising: adore japan fall / winter campaign featuring ali michael
print campaign for japanese brand adore’s fall/winter campaign featuring model ali michael, photography by glen luchford, and creative direction by ceft and company. view all work for adore.
advertising: adore japan spring / summer featuring model alexandra tomlinson
ceft and company engaged with japanese fashion brand adore for their spring/summer line featuring model alexandra tomlinson photographed by stefan indlekofer + claudia knoepfel. view all work for adore.
advertising: target newspaper ads
creative director ucef hanjani worked on these innovative black and white advertisements for target. featuring enlarged products, the juxtaposition of consumer and product is documented beautifully. view all work related to this project.
film: Target TV Spot – Charmin’s Guitar Kid
one in a series of over 16 spots created for target stores at kbp under the creative direction of ucef hanjani. the brief requirements, unlike the usual target messaging that focuses on designer products, were to communicate “value” across basic household retail products such as detergent, tissue papers, and the like. it was quite a […]
advertising: adore japan fall / winter campaign featuring behati prinsloo
print campaign for japanese brand adore’s fall/winter campaign featuring the stunning behati prinsloo, photography by camilla akrans, and creative direction by ceft and company. view all work for adore.
editorial: adore japan fall / winter campaign featuring behati prinsloo
print campaign for japanese brand adore’s fall/winter campaign featuring the stunning behati prinsloo, photography by camilla akrans, and creative direction by ceft and company. view all work for adore.
press: joe boxer featured on slate.com
slate.com’s feature article on the joe boxer for kmart commercial featuring dancing vaughn lowery that was art directed by ucef hanjani.
press: joe boxer for kmart featured in adweek
adweek names kmarts joe boxer advertisement as one of the best spots. under the art direction of ucef hanjani, kmart’s “vaughn” spot was featured in adweek. wearing only underwear, vaughn lowery garnered some serious publicity with his chippendales act. still, his joie de vivre rubs off. why is this man so happy? because kmart now carries joe boxer clothing.
editorial: 5 O’Clock Hero with photographer Russ Flatt
art direction by ucef hanjani. photographed by russ flatt. view all work for editorial / art direction.
collateral: shirts designed and sold at spaceprojekt
various products designed by the agency for spaceprojekt store. view all work related to this project.
editorial: the power of small
soma editorial with creative direction by ucef hanjani. view all work for editorial / art direction.
the business of communication
ceft and company was established in 2003. it was created to fill a gap in the industry and offer what until then was simply unavailable. from its start, the agency focused on communication and not mediums. their projects have spanned many genres such as: strategy & positioning, product & packaging design, television, digital & social […]
