a printed invitation for current krug clientele, as well as select mailing-lists (amex black and platinum), requesting members to join-in on this special community site. “welcome to the krug cabinet website” where as an invited member, you are privileged to exclusive krug offerings such as: 1- uploading your own, and browsing other members “cabinet de curiosities” […]
Social Media
press: PEPSI g-series pro event featured in life magazine
pepsi co. reaches out to ceft and company for their GSP launch event. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. eli manning and ladainian tomlinson battled each other over a game of foosball, and diddy took the athletes route and climbed the eight floors of stairs in order to get to the party floor and lived to tweet about it. from the event, more than 100 stories were generated, including MTV, the wall street journal and…
fashion: ceft x wardements V-3d beanie at the v magazine pop-up event
wardements pop-up shop by V magazine presented by inez and vinoodh during new york fashion week friends, georgia fowler and alexandra agoston “see the world through wards eyes” the limited production ceft x wardements V-3d beanie along with wardements deck of playing cards designed by ceft and company exclusively for the event were on hand […]
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
press: whbm a musical odyssey tv commercial featured in the huffington post
julee wilson of huffington post wrote, “…as we were patiently waiting for the oscar red carpet to begin a flash of fabulous appeared on the screen–white house black market’s new foot-tapping commercial featuring supermodel coco rocha… directed by johan renck, the mastermind behind madonna’s ‘hung up’ video, the spot features coco tap dancing in over a dozen chic wear-to-work wardrobe options from the new “work kit” collection… and, coco is definitely workin’ it in the stylish and chic line of business wear–she literally dances across a boardroom table in heels… “i heard that they were planning on having a model tap dance. i was hoping i…
advertising: more never underdressed london underground fashion commercials
director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) these are the first three in a series of seven short and enigmatic vignettes. view all […]
advertising: more “never underdressed” london underground digital advertising
moving pictures: digital advertising screens digital adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne westwood, calvin klein, paul & joe, alexis mabille) these are […]
press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha
it is not often that a product commercial can find its way into general entertainment, but this one managed to do just that. the workkit commercial by ceft and company for white house black market utilized model coco rocha’s amazing talent in dance, making the spot a favorite showcase for coco. previously coco had worked with such brands as marc jacobs, lanvin, yves saint laurent, zac posen, stella mccartney and anna sui, securing her place as a multifaceted model. her work with whbm stood out, and her agent secured permission from the agency and the client to include the commercial as part of coco’s introduction in her show “the face” on oxygen. this was completely unsolicited, making…
press: teen vogue features our nars social media campaign
“to celebrate the release of the new book makeup your mind: express yourself by NARS founder and creative director, françois nars, the cosmetic brand is launching makeupyourmind.com, a virtual global gallery to showcase your personal interpretation of beauty. you’ll be able to re-create a look from the book, upload an image of your makeup creation, and then vote for your favorite entries. you may even win one of thirteen prizes, including a trip to new york city to join NARS backstage during new york fashion week! how it works: select one of the twelve looks on the website and follow the on-screen step-by-step instructions … post a picture of your handiwork to the website and then vote for…
digital: nars cosmetics “makeup your mind” ipad optimized website
while not an ipad app, the NARS website (www.makeupyourmind.com) coding was done in a manner which allowed users to interact, view, vote and comment on the site using an ipad or smart device. the website, designed and produced by ceft and company new york, was the answer to NARS’s desire to broaden its audience and create […]
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
press: nike be free in top 10 fashion films
nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight.
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
press: creative director ucef hanjani at refinery 29
“currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my acoustic before i turn 90, receiving my wenge-wood knives order from dean & deluca catalog, my new nike air force ones, my newly rediscovered violent femmes album…” – refinery 29
press: ucef hanjani in the new yorker magazine volume 05
co-founder and creative director, ucef hanjani, photographed in the new yorker magazine for from new york portrait.
social media: citizen nars, nars cosmetics social media campaign
“this is a wikipedia of makeup, created by individuals around the globe, and brought to you by NARS cosmetics. what cosmetic brand would not want to own that?” – ucef hanjani, creative director of ceft and company. this is a call to all citizens of the world. all contribution to citizen nars are submitted via […]
press: whbm the heart of workwear TV commercial featured on fashion gone rogue
“she has moves – coco rocha is back once again for the spring 2013 campaign film from fashion label white house black market. photographer and director ellen von unwerth captures the canadian beauty in work-wear ready looks. coco brings a sense of vibrancy and freshness to an otherwise static work environment with her dancing.” – joanna, fashion gone rogue white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the…
press: whbm the heart of workwear tv commercial featured on pop sugar
“everyone has co-workers who are a little cuckoo, but no one has a co-worker like coco. in her third commercial for white house black market, rocha shows off her signature dance moves — and engages in some fun workplace shenanigans — while her colleagues in a quiet office pay no mind. watch as rocha spins, slides, and tosses papers in this latest video, directed by ellen von unwerth under the creative direction of ucef hanjani.” – christina perez, pop sugar white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing…
collateral: nylon magazine the denim issue olivia wilde limited edition cereal box set
“the denim issue” part of your nutritious breakfast. nylon magazine’s limited edition denim issue, featuring actress olivia wilde was photographed by marvin jarrett, and was a real treat to work on! serving suggestion, milk not included. the pop-inspired fortified cereal box design provided nutritional information, making this issue an important part of every […]
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
case study: people and the press talk about white house black market commercial
youtube: “after having seen this ad, i just want to buy all the clothes and start tap dancing. yes, this ad is definitely working!” the huffington post: “so as we were patiently waiting for the oscars red carpet to begin, a flash of fabulous appeared on the screen – white house black market’s new foot-tapping commercial featuring supermodel coco rocha.” youtube: “this is the first ever clothing commercial that actually made me want to go to the store it was promoting. fabulous job” facebook: “love this commercial!!!! i don’t ever like commercials!! this is the greatest, made me wanna get up and dance…” facebook: “i think this is an…
mobile app: nike be free ipad/iphone app development
the two iphone and ipad apps were developed for nike by ceft and company to showcase the SS2011 line up and technology in an entertaining, informative and yet emotional manner. in addition, a limited number of ipads were customized and programmed by ceft and company to be shared with key editors around the globe. that […]
press: WHBM alter ego TV commercial featured in kenton magazine
“much like the previous season, the stunning coco rocha will return to be the face of white house black market’s fall 2012 campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro. the campaign was created by new york based agency ceft and company, under the creative direction of ucef hanjani.” following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises…
press: nike london 2012 olympics etiquette book featured on style bubble
“…the book is the work of new york-based creative agency ceft and company and was photographed by max farago and for me, is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related that have started flooding into my snail mail cubby hole. it’s suitably light-hearted and laden with tongue-in-cheek wording still, while i chortle at sentences such as ‘from the stand-up collar to the satin finish, this medal stand look takes a minimalistic approach to elegance….i’ll be witnessing some of those moments as i’ve luckily scored tickets to see all the events including the 100m womens final on 4th august and yes, i am actually…
