“i’m a huge champion of self-expression through makeup; playing with pigments to show the true you is paramount in my book! mega-makeup house NARS cosmetics has this very same philosophy; the company recently concluded the makeup your mind: express yourself game, which invited everyone to recreate makeup looks from makeup artist francois nars’ new beauty tome, makeup your mind: express yourself. the grand-prize winner, kale teeter of panhandle, texas, completed all 12 of the featured looks pulled from the makeup your mind: express yourself book, and received the most votes out of the thousands of participants. his winning look was a recreation of look #3 (shown above), a hazy smoky eye…
Social Media
content creation: tommy hilfiger online viral campaign
this campaign for tommy hilfiger jeans was the brainchild of creative director ucef hanjani and produced at kbp under his supervision back in 2002, way before viral campaigns had a name or became a category. the campaign at the time was referred to as the “tommy jeans unreleased cuts” and the idea was based on […]
events: PEPSI G-SERIES PRO – athletes only please! diddy crashes our influencer event in nyc
at the entry to the event, greeters offer the elevator or the stairs to the guests. a sign near entry to stairs reads “athletes” while the sign next to elevators reads “all others”. the guests had to choose and you’d be surprised how many chose the stairs, despite the presence of many high heels. live […]
digital: nonprofit group genyouth foundation’s ios optimized website
genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. our genyouth character holds his […]
social media: “stranger than paradise” 2/3 instagram campaign for salon des alt
ceft and company created this visual campaign consisting of 26 short 5-second clips, intended for digital billboards, instagram channel stories, and highlights. the idea was to draw attention by creating unexpected clips that felt “produced” and worthy of viewing without them being too costly… the end goal was to create show-stopping clips that encourage re-posting […]
