ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed […]
Nike
print: nike white label lookbook with martien mulder
six spreads from the lookbook designed and produced by ceft and company for nike. photographer martien mulder was chosen for the 3 day shoot, while kenji toma was selected to shoot the still visuals. the line included nike’s exclusive white label and skateboard lines which are targeted to a more chic and forward international audience. […]
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
collateral: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
nike art collaboration with photographer ryan mcginley and icelandic artist shoppy a.k.a. hrafnhildur arnardottir during new york fashion week. poster image by artists/photographer: ryan mcginley this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. icelandic artist shoppy a.k.a. hrafnhildur arnardottir created elaborate, bold yet feminine work for […]
collateral: nike revolution inside lookbook and press kit
the lookbook designed for nike was titled “revolution inside” which refers to nike’s revolutionary structural technology inside their form-fitting women’s top. this technology stabilizes the body, offering excellent support and minimized bounce. the art direction and design, not unlike nike’s technology, was based on function first. the CD containing media and information was placed front […]
bts: on set with photographer max farago for nike 2012 london olympics
hannah holman in US flag scarf. photographer max farago (purple magazine) was commissioned for the visual language. ceft and company creative director ucef hanjani with nigel powell and nate tobecksen of nike. yuri pleskun in between takes. on set for our latest collaboration with nike – a 50’s inspired etiquette book intended for the press […]
press: nike london 2012 olympics etiquette book featured on psfk
“the olympic medal ceremony provides the ultimate stage for winning athletes to be celebrated for achievement in their respective sports….or so says nike in its latest piece of olympics marketing, a slightly tongue-in-cheek style guide for american athletes, which provides tips on how to wear the iconic brand’s apparel during appearances on the medal stand or while on the scene in the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as…
identity/naming: Nike Root
naming by ceft and company new york. “nike root” was created for nike inc. as the entity that included the core executives from nike stationed across the world. the root program connected them all and focused on a singular message rooted in nikes DNA. the custom made nike root band, designed and produced by ceft […]
logo/identity: nike root
ceft and company created the nike root collateral material. ceft and company was also responsible for the nike root website. ceft and company was also responsible for the nike root event in portland, oregon. nike executives flew from all over the world to gather around one purpose: to communicate with a singular voice what exists […]
press: nike spsu featured in freshness mag
“putting other models to shame with their pseudo hops and jumps, some of the world’s top female athletes literally flip and soar for nike women’s spring/summer 2013 lookbook wearing the brand’s latest line of hi-tech gear inspired by superhuman abilities, some of nike’s own superwomen, including 4-time gold medalist sprinter allyson felix, alex morgan and paola espinosa, fully embody the flow, energy and flexibility in this acrobatic preview of some of the swoosh’s most innovative apparel to date. under the direction of ucef hanjani from creative agency ceft and company, plenty of new sneakers, track jackets, track and yoga pants, tees, backpacks, and other accessories…
press: highsnobiety on nike architecture of the body
“nike womens drop their fall 2015 lookbook, which celebrates the athlete’s architecture of movement. accommodating a variety of sports, the collections have been designed to not only encourage the best possible performance, but physically emphasize it for aesthetic value, too. that includes garments such as sculpture tights featuring bold prints or semi-transparent paneling, loose fit tanks and sports bras as well as nike’s flyknit zoom agility sneakers. the full collection is available from july at selected nike retailers and nike.com.”
press: nike london 2012 olympics etiquette book featured on limite magazine
“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as the color photography of max farago, providing detailed instructions on everything from how to avoid unsightly t-shirt creep from beneath your team…
news: ceft and company engages in nike project for the 2012 london olympics
the iconic flyknit racer is one of nike’s most eco-friendly products to date. featuring designs by HTM, it utilizes a technology incorporating fibers and yarns in strategic positions to create a featherweight second skin for runners. ceft and company new york will be involved in the creation of visuals and material for the 2012 london […]
press: nike work featured in pie books
“successful PR requires a great PR tool that is worthy of talking about” the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kits created for the launch of the warriors campaign. the mask was featured in numerous press publications as well as on many news stations. the mask was even worn by a news announcer during a primetime broadcast. view all work related to this project. a “physical” invitation created by…
mobile app: nike supernatural women iPad app development
the digital book for nike functioned as an animated turn-page booklet with social media features. the HTML4 version of the campaign could be viewed on iOS devices. the full-screen feature placed the image front-and-center with functionality appearing as a hidden bar at the base. info button at the bottom left revels specs on the apparel, as well […]
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
film: nike be free campaign and imagery created by ceft and company
conceived and produced by ceft and company “when concept and imagery connect with a product, it produces advertising genius.” – s.garcia of graphic optimism. “throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. nike has created women’s training apparel and footwear that is lightweight and breathable, with […]
press: ceft and company featured in the international design yearbook
ceft and company’s work for the nike considered campaign as featured in the prestigious international design yearbook. view all work related to this project. ceft and company’s work on logo/website design for seed as featured in the prestigious international design yearbook. ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the business cards were waterproof stickers in disguise, serving a double purpose. once the information on the card was transferred into ones contacts, the cards took on an afterlife as a sticker displaying the company logo and the company’s website. the circular (seed) motif was used throughout the identity…
mobile app: nike be free ipad/iphone app development
the two iphone and ipad apps were developed for nike by ceft and company to showcase the SS2011 line up and technology in an entertaining, informative and yet emotional manner. in addition, a limited number of ipads were customized and programmed by ceft and company to be shared with key editors around the globe. that […]
print: nike be free realization and production
for the spring/summer efforts on nike apparel, ceft and company engaged veteran french art photographer denis darzacq to create a series of magical and enigmatic images. the idea for the concept sparked from the apparel and the amazing technologies incorporated in the designs. it featured footwear that flexed and bent to simulate the feeling of […]
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]
product design: nike limited edition leather suede and rope tote bag designed and manufactured through ceft and company
custom made shoe leather bag for “nike free” laser etched nike logo on the thick base leather two-tone contrast stitching all around custom silk label created for the project custom initials hand painted on each of the bags – corresponding to each fashion editor the challenge was to design and create a seemingly unisex tote […]
content creation: nike limited edition leather suede and rope tote bag designed and manufactured through ceft and company
the challenge was to design and create a seemingly unisex tote bag, that is at once chic and functional; yet, appropriate to a performance sports icon such as nike. the muse user in our mind was the fashion conscious girl. she lives in brooklyn, wears a pair of balenciaga shoes with APC jeans and a […]
press: maria sharapova nike event invitation featured on design and design
ceft and company surpassed expectations with the invite for maria sharapova’s dinner announcing her professional relationship with nike. the physical invites were created to ensure they would be noticed, and were hand-delivered to key fashion editors in new york. the purpose was to meet maria sharapova and get to know the two sides of her story, the beautiful stylish maria, and the incredible and competitive tennis star that she is. the unusual invite brought in at least four times as many guests as nike had initially anticipated. the RSVP was so successful, nike extended the engagement to accommodate the interested parties. what’s more, is that the overwhelming success prompted nike to use the…
