“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020. nike’s agenda is to cut waste of their global footwear supply by 17% and raise the use of environmentally preferred materials by 20%. nike’s mark parker reports to WWD: ‘i see potential for us to be a game changer….this is good for our shareholders, our consumers, and ultimately, our planet.’“ the blog trashbag aesthetics reports on the nike considered campaign and its…
Nike
press: nike considered featured on treehugger
“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with. nike has also, inadvertently seeded some deeply green companies….not to mention that bill bowerman, co-founder of nike, helped the world’s first environmental footwear company, deja shoe, get up and running.” the nike considered campaign is featured on treehugger.com, an environmentally conscious website. the campaign is called a…
press: the daily green on nike considered
“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation. in a theme that has been echoed by many businesses who have sampled going green, vogel said once you start on the sustainable path you discover how infectious it is, and want to keep learning more and becoming even more eco-friendly.” the daily green, “a consumer’s guide to the green revolution” writes up the nike considered campaign, determining whether or not the tremendous entity that is nike is truly dedicated…
press: nike considered unveiling new products
“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending on worries about a deepening financial crisis, its top executive told reuters.” nike considered unveils their new campaign featured in stv online discussing their usage of recyclable materials and environmentally friendly products. the creative design for the project and the launch event was executed by ceft and company new york. the event’s interior,…
press: nike considered in freshness mag
“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design – an ambitious expansion based on the principles behind its already popular nike considered product line.” ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor…
nike environments: space and retail design proposals
proposals and ideations for various nike spaces as envisioned by ceft and company. above the display of the launch event for nike speed, along with proposed hedge labyrinth entry way. view all work related to this project.
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]
press: nike warrior mask featured in innovative promotions that work
objective) ceft & company was asked to develop an eye-catching press kit for a new line of apparel called Nike Pro Performance, gear that professional athletes wear under their suits to keep cool and dry. The kit had to work in tandem with the warrior theme developed for the campaign’s broadcast communications. audience) the press kit was hand-delivered to the general media to create awareness of the new line of apparel. a total of 100 kits were created, each individually numbered. concept) the design was based on the premise that athletes, like warriors, create something powerful and timeless, ceft & company looked toward historical references for inspiration. the mask, with its ability to protect and ward of enemies, became the primary element of communication in this promotional ensemble. with a slightly modern twist, the final look was based on warrior masks and asia and africa. message) the fiercest competitors put their game face on and suit up with nike pro. response) the press kit was quite successful, obtaining valuable air time from major broadcast stations such as ESPN, fox news, and CNBC. the striking kit also captured the attention of prominent print media; the new york times and the chicago tribute both ran pieces.
press: nike be free featured my modern met
let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable. the photos show women floating through the air, free from their confined spaces that athletic garments and shoes typically place them in…
press: nike be free featured in carne mag
ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina.
press: nike be free featured in designcollector
ceft and company’s nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers.
press: nike be free featured on fubiz
nike’s ‘be free’ campaign by ceft and company new york, highlighted the work of art photographer denis darzacq and director barnaby roper. featured above on the multinational, paris-based website, ‘fubiz’ and a multitude of other websites, the campaign helped nike spread the work about their latest innovations, across the globe. ‘fubiz’ boasts a large fan base, and focuses on inspirational and original pieces of work relating to culture and design.
press: nike be free featured in feel desain
ceft-and-company-ny-agency-press-nike-be-free-feel-desain
hailing the campaign as “incredible,” international blog ‘feel desain’ featured ceft and company’s nike be free campaign on their site with the utmost praise. working with art photographer denis darzacq and director barnaby roper, the agency achieved a new level of artistic heights for the global giant, nike. ‘feel desain’ is an online magazine featuring a diverse fan base. they partnered with top italian newspaper la stampa in 2010, to further expand their creative space.
digital: nike root website
the private social network website created for the nike root effort specifically, allowed nike staff to communicate and familiarize themselves with one another prior to the event. each member received a private password associated to their name and email. upon sign-in, they were prompted to fill out a questionnaire and then engage with other members […]
events: nike root
city of portland: image of place before the event. the set design and event production were handled by ceft and company new york, taking place in portland oregon. the event incorporated the colors developed in the nike root identity project, also created by ceft and company. nike executives flew from all over the world, gathering […]
